What are their hobbies? If you identify that a large portion of your target market has a similar occupation or lives in the same part of the country, you can adjust your marketing campaigns accordingly.
Use what you know about your audience to find strategic guest blogging opportunities that will put your brand in front of your target customers.
Here are some things you can try out: Distribute surveys: Send surveys to existing and potential customers via mail, email or a web-based service like SurveyMonkey. When mailing monthly invoices or statements, include a questionnaire and return envelope.
Although the business may have several products, its sales and marketing planning focuses on particular target markets for each product. Sit down with your team and consider every type of person who would buy from you, and do not leave anyone out.
It is important to know the quantities and volumes of goods and services sold to facilitate identifying the most advantageous sales and marketing regions.
What else can you assume about men who are looking for beard products? For example, a graphic designer could choose to target businesses interested in increasing their client base. While you are going to focus on the largest groups, you will still try to catch the smaller ones.
Behaviors Lifestyle preferences Every industry, business and product is different, so these lists are by no means the end-all-be-all — more of a starting point to evaluate market segment size and opportunity.
All of these targets are too general. Look at the graphic above as a reference. You will find one every time you come up with a new type of customer that you want to sell to, and you need to make sure that you have thought of all of them before you move forward.