The tata nano case
It might not have been a 1 lakh car or even an alternative to motorscooters. There were also installation issues as well as other technical issues.
He needed to come up with the proper campaign that would attract customers for additional reasons other than cost. That in case if it gets successful than 2nd hand market will come to an end.
Tata nano pricing strategy
He said they could undertake this feat and ended up going through with it to prove they could. With more people driving cars or mini cars traffic would be much neater. The beginning of the case mentioned the precarious nature of Indian families all riding through the streets on their single motorbike. Eyring is the president of Innosight, a strategy innovation consulting and investment firm. Some of these may include, but are not limited to demographic, geographic, and behavioral. The last thing you want is a low safety rating before you even start selling cars. Tata Motors is planning to launch hybrid version of the Nano in the near future. Losing control of their Singur site demonstrates the uncertainty and unprofessional aggression with which Tata Motors seemed to act under the pressure of such a low bottom line price. After a successful entry, plans should be made for large-scale production a new plant. Tata Motors planned to produce , Nanos in the first year at a plant Singur. While the Nano was set at the lowest price for an automobile it was still expensive compared to the motorbikes. They themselves destroy their product. It might not have been a 1 lakh car or even an alternative to motorscooters. Conclusion We understand that while Tata Motors has seen some success, for the most part the Tata Nano is considered a failure. A biker passing by drew their attention towards the rear part of the car.
Examples: Tata motors has recently faced controversy involving Tata Nano as some environmentalists say that it has an adverse effect on pollution and global warming. After a successful entry, plans should be made for large-scale production a new plant.
In Cases in Business and Management pp. They tried to change the branding of the car from Cheap car to smart car, well I will say its great move. Another possibility would be to advertise a more organized, saner way of transportation. On the other, large initial demand required the company to build the car at scale from the outset, which proved publicly problematic when the company ran into problems purchasing land for a new factory in West Bengal.
Identify and analyze the strategic and management factors of the Tata Group that played a critical role in the design and production of the Tata Nano.
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